BeReal Partnerships: A Practical Guide for Brands and Creators

BeReal partnerships have emerged as a compelling path for brands and creators who want to connect with audiences on a more authentic, less curated level. In a landscape crowded with glossy ads and highly polished feeds, BeReal partnerships offer a human-centric approach that champions spontaneity and real moments. This guide explores how to design, execute, and measure BeReal partnerships that feel natural to the platform’s community while delivering meaningful results for sponsors, creators, and users alike.

Understanding BeReal partnerships

BeReal is built around the idea of capturing authentic moments when a random prompt appears, encouraging users to share unfiltered glimpses of their daily life. For brands and creators, BeReal partnerships mean collaborating in a way that respects the platform’s ethos while still achieving business objectives. The value lies in aligning brand storytelling with genuine everyday experiences, rather than staged advertising. When done well, BeReal partnerships amplify trust, deepen engagement, and cultivate a loyal following that appreciates honesty over hype.

Core types of BeReal partnerships

There are several legitimate models for BeReal partnerships, each with its own strengths. Consider these as foundational options when planning campaigns that fit BeReal’s culture:

Creator collaborations: Brands work with BeReal creators who genuinely use the product or service. These partnerships leverage the creator’s voice and daily routine to present an authentic use case in a real-world moment.
UGC-driven campaigns: Brands seed products or experiences to a community and invite users to share their own BeReal posts related to the example. The emphasis is on user-generated content that reflects real impact.
Ambassador programs: Long-term relationships with a small group of creators who consistently reflect the brand’s values. Ambassadors integrate BeReal into their regular content cadence, producing ongoing authentic visibility.
Co-created moments: Brands and creators collaborate to design moments that fit BeReal’s prompt-based format, ensuring the content remains spontaneous and relatable rather than scripted.
Product seeding with disclosure: Subtle product placements that appear naturally in BeReal posts, paired with transparent disclosures to maintain trust.

The BeReal partnership strategy: crafting authentic connections

To unlock the full potential of BeReal partnerships, brands should start with a strategy that emphasizes authenticity over reach alone. Here are key considerations:

Value alignment: Ensure the brand’s mission and the creator’s authentic voice converge. BeReal partnerships work best when the product or service genuinely fits into the creator’s daily life.
Clear yet flexible briefs: Provide storytelling guidelines without constraining spontaneity. A good brief respects the platform’s unpredictable rhythm and invites creativity within a natural framework.
Respect the posting rhythm: BeReal posts are spontaneous by design. Avoid over-scripting or forcing multiple posts in a short window; instead, plan supports around real moments that the creator would share anyway.
Transparent disclosure: Always follow platform rules and legal guidelines for sponsorship transparency. Honest disclosures sustain trust with the audience and keep BeReal partnerships credible.
Measurement with intention: Define success metrics that reflect authenticity as well as performance, such as authentic engagement, sentiment, and the quality of user-generated content.

Best practices for BeReal partnerships

Executing BeReal partnerships with integrity requires attention to culture, quality, and community impact. Consider these best practices:

Choose the right creators: Look for creators whose day-to-day content already embraces authenticity. A natural fit increases the likelihood of genuine, shareable moments.
Prioritize quality over quantity: A few well-timed BeReal moments can outperform a larger number of forced posts. Quality content that resonates with the audience is more valuable than volume.
Encourage creator control: Give creators space to interpret the brief in their own voice. This autonomy is essential for authenticity on BeReal.
Integrate feedback loops: After initial posts, gather insights from the creator and audience to refine future BeReal partnerships and improve resonance.
Offer practical incentives: Provide value that complements BeReal usage—such as exclusive experiences, product access, or affiliate-style rewards—without compromising authenticity.

Measuring success in BeReal partnerships

Measurement should reflect both qualitative insight and quantifiable impact. Consider a balanced mix of metrics:

Qualitative signals: Audience sentiment, authenticity perception, and conversations generated around the post. Are comments positive, curious, or reflective?
Engagement quality: Track not only likes but saves, shares, and genuine interactions that indicate interest and relevance.
UGC creation: The volume and quality of user-generated content inspired by the partnership, indicating authentic engagement from the community.
Brand lift in BeReal context: Assess whether the partnership led to increased awareness or favorable attitudes within BeReal’s user base, not just off-platform metrics.
Conversion signals: Where applicable, monitor downstream outcomes such as visits to a landing page, sign-ups, or product purchases tied to the BeReal moment, ensuring attribution remains ethical and privacy-conscious.

Case examples: practical BeReal partnerships in action

Here are two hypothetical but plausible scenarios that illustrate how BeReal partnerships can unfold:

Lifestyle brand and micro-influencer: A small skincare brand partners with a micro-influencer who naturally documents their daily routine. The BeReal moment shows the influencer applying a product after a workout, with an honest caption about how it fits into their real-life skincare ritual. The content feels spontaneous, and the brand respectfully supports the moment without hijacking it.
Ambassador program for a local restaurant: A regional eatery collaborates with several creators who share real moments from their visits, highlighting unique menu items that align with the restaurant’s values. The posts feel like recommendations from a friend, not a traditional ad, driving genuine interest and foot traffic.

Getting started with BeReal partnerships

If you’re new to BeReal partnerships, use this practical starter checklist to plan a thoughtful program:

Define the audience and goals. What authentic outcomes do you want to see, and which BeReal community segments align with your brand values?
Identify creators who align with your brand culture. Focus on fit and authenticity rather than size or reach alone.
Prepare a flexible brief and a clear value proposition. Explain the partnership’s purpose, what success looks like, and what the creator receives in return.
Launch a pilot. Start with a small, authentic moment to test resonance before scaling up.
Review results and iterate. Use creator feedback and audience reaction to refine future BeReal partnerships.

Future outlook for BeReal partnerships

As BeReal continues to grow, partnerships are likely to evolve toward more nuanced cross-pollination with other authentic formats. Brands that prioritize credibility, transparency, and user-first experiences will be best positioned to succeed. The strongest BeReal partnerships won’t just chase engagement metrics; they will nurture communities by recognizing and respecting the platform’s core promise: real moments, real connections, and real-world value.

Conclusion: building lasting trust through BeReal partnerships

BeReal partnerships offer a distinctive path to meaningful brand storytelling grounded in everyday realities. By collaborating with creators who embody authenticity, designing flexible and transparent campaigns, and measuring impact with both qualitative and quantitative lenses, brands can achieve durable engagement without sacrificing trust. When done thoughtfully, BeReal partnerships become a conduit for genuine connection—benefiting brands, creators, and audiences alike, one real moment at a time.